Thimphu, July 10, 2025: The National Biodiversity Centre (NBC), Ministry of Agriculture and Livestock, in partnership with the S.C. Branding and eight entrepreneurs (scale-ups/start-ups), launched nine premium bioprospecting-based products developed under the ABS framework at the Event Centre in the CSI Market. The event was graced by His Excellency Younten Phuntsho, Minister of Agriculture and Livestock, along with senior government officials, private sector representatives, community representatives, and development partners.
The launch showcased nine premium wellness and personal care products developed by eight Bhutanese entrepreneurs in close collaboration with local community groups. Each product is the result of extensive research, capacity building, market testing, mentoring and incubation support. They bear the ABS logo, symbolising ethical and sustainable sourcing, fairness, community empowerment, and benefit sharing. As demand for natural and ethically sourced wellness products grows worldwide, these new products position Bhutan to tap into high-value niche markets while staying true to its Gross National Happiness philosophy and strong conservation ethos. They are not only designed for domestic markets but are also being positioned for international markets, especially in Southeast Asia.
This launch is a testament to Bhutan’s innovative approach towards the conservation and enhancement of livelihood. It proves that our biological resources can power inclusive green enterprises that uplift communities and showcase Bhutanese values globally.
The details of the products are:
| Sl No | Products | Start-ups/scale-ups | Beneficiary Community Group |
| 1 | Rhododendron anthopogon Hand Wash | Bio Bhutan Pvt. Ltd | Jom Dagam Ngomen Tshogpa, Dagala Thimphu |
| 2 | Black Turmeric Capsule | MSPCL | Kuenthuen Phendey, Dungmin Pemagatshel |
| 3 | Reishi-Cordyceps Tincture | Pure Bhutan | Goenshari Zhelngosa Ganoderma Detshen, Goenshari, Punakha |
| 4 | Pine-Juniper Perfume | Kingdom Essences | Kaba Nagtshel Menrig Rangzhin Detshen, Nubi, Trongsa |
| 5 | Mugwort Soak | The Mugwort Solutions | Ruechhedkha Khempa Mengi Detshen |
| 6 | Himalayan Shilajit | Jinlab Agro Products | NA |
| 7 | Rumex nepalensisHerbal Tea | KDY Production | Tshaluna Shomda Ngomen Dulen Tshogpa, Mewang, Thimphu |
| 8 | Zhinor Massage Balm
| Dzedokha Phacheng Detshen (Operator of the Zhinor Facility) | Dzedokha Phacheng Detshen, Loggchina, Chhukha |
| 9 | Zhinor Liniment Oil | Dzedokha Phacheng Detshen (Operator of the Zhinor Facility) | Dzedokha Phacheng Detshen, Loggchina, Chukha |
This is part of the project “Scaling Bioprospecting as a Nature-based Solution for Green Mountain Livelihoods”, implemented by the National Biodiversity Centre (NBC), and supported by the International Centre for Integrated Mountain Development (ICIMOD) and the United Kingdom’s Foreign, Commonwealth & Development Office.
Moving forward and building on this success, NBC plans to support an additional cohort of around ten start-ups and scale-ups in the coming year, further strengthening Bhutan’s green enterprise ecosystem in partnership with like-minded and allied agencies.
Submitted by: National Biodiversity Centre
